One of the main challenges of game companies is the decision mechanisms in user data and product management context. 

*, an integrated artificial intelligence-based analytics and project management tool by Virtual Projects, helps us to achieve the best possible products while reducing the cost of production and operations with its automation systems.



Byrd has these major features all connected to each other:

There is no direct linking between Apple App Store, Google Play Store, project management tools, game engines, and corporate communication applications. Byrd allows us to singularize the APIs of such platforms and enable them to communicate with each other from a single point. This integration provides automation and improvement in manual data processing and transitions between tools and platforms, as well as ensuring that their own insider information affects each other.

The disadvantage of data collection and analytics tools in the gaming industry is that their use sometimes requires advanced engineering and know-how. Byrd, on the other hand, sets up and installs all its functionality with just a simple import.

Byrd's integrated operational product and project management tools not only visualize what is happening but also make inferences with the data it provides through our habits. In this way, Byrd, which minimizes the margin of human error, is the most important point of reference for logical decision-making.

Briefly, Byrd is holistic, controlled from a single point, integrating many individual systems, eliminating the disconnection between doing business and business planning with a completely product-oriented mentality and turning it into a single phenomenon for us.

Byrd - AI Based Game Analytics & Production Management Tool

We are extremely excited to announce that we have partnered with 

 to provide lectures, seminars, and workshops for gaming startups.

Regardless of the game genre, accurate and consistent execution of a game's core mechanic is crucial to achieving a successful product. It is seen that games whose core mechanics do not work correctly are not able to hold onto the market. Hyper Casual games focus on a single mechanic. In this respect, it can be produced quickly, and its results can be examined. This workshop plans an exercise around this feature of the Hyper Casual Genre.

Final products in the game industry are formed by processing the initial idea and adding layers to it. Therefore, the starting points are not always perceptible at first glance. Even if sticking to the base idea is not a firm rule, it is important for the comfortable planning of the workflow. Due to the production speed and simplicity in hyper-casual titles, the initial ideas and the end product overlap in a much more legible way. Paper prototypes help us to explore digital potentials while requiring the idea to be planned with simple gameplay.

The processing methods of game ideas, testing phases of intermediate products, and prototyping cycles have great importance in the journey to a global hit. How industry KPIs and user data are interpreted is one of the key elements behind the profitability of a mobile game. In this context, in order to survive as a company, it is necessary to carefully consider the distinction between the ability to make games and being a game studio.

Hyper Casual and Casual games not only provide information about their genre but also develop useful knowledge for many other platforms and game genres. In the context of general user behavior, high-profile consumer formation, and the mass impact of design decisions, Casual and Hyper Casual games have great potential for everyone in the industry.

ITU Çekirdek Incubation Center Workshops by VP

Generating game ideas from daily life has extreme potential thanks to the natural communication in between the user and the content. The quality of execution is the key factor of such ideas’ success since how you provide the feeling in the game constructs the major connection.

In the case of Overloaded (Ranked #6 US App Store), we have focused on the fluid-like movement of people with simple inputs (tap & hold), and highly responsive visual+haptic feedback. We’ve also added incremental idle mechanics with bonus levels and various vehicle themes into the game to create a basic economy and progression feels.

While we were finalizing initial tests just before the launch, there was a competitor started developing an Overloaded-like game. This event forced us to skip some of the improvements we were planning, but the accomplishment we get here is that Overloaded’s core mechanic has become one of the most creative and leading mechanics in the industry.

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Byrd - AI Based Game Analytics & Production Management Tool

ITU Çekirdek Incubation Center Workshops by VP

A Hit Story - Overloaded!